Background
France-Amérique Magazine, a historical bilingual publication founded in 1943, targeting the Francophile community, sought to modernize its image, attract a younger audience, and increase subscriptions. The magazine faced the challenge of appealing to a new generation while maintaining its existing audience and preserving its rich heritage.
Objectives
We aimed to refresh the magazine’s branding, expand its reach among younger readers, boost digital engagement, and increase advertising revenue. Maintaining its historical essence while ensuring relevance in today’s media landscape was key.
Solution
Collaborating with Director Guénola Pellen and Anne-Lise Caillez Marketing Agency, we implemented a strategic rebrand. This included launching a mobile app, refining the magazine’s branding and website, updating layouts and content, and running targeted digital campaigns. We also partnered with illustrators and photographers to bring a fresh creative approach while balancing tradition with innovation.
Results
Our efforts led to a 372% increase in digital advertising revenue, a 30% recapture of lost subscribers, and a 24% growth in annual subscription revenue. The magazine also strengthened its presence within the North American Francophile community.
