Background

In collaboration with Dysturb and SOS MEDITERRANEE, we led the art direction for a powerful street activation across New York City. This initiative aimed to raise awareness and funds to support the critical mission of rescuing lives at sea.

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Team
Organization: Dysturb
Art Direction: LM & Co.
Fundraising: Presence & Company
Art Installers: Manuela Lourenço & Pauline Mysst
Documentation Photos: Ania Gruca
And to all the photographers exhibited, as well as the entire SOS MEDITERRANEE team.

Objectives

With thousands of people attempting to cross the Mediterranean each year in life-threatening conditions, SOS MEDITERRANEE works under international maritime law to provide urgent assistance. Our goal was to amplify their mission through a compelling visual campaign, engaging the public and inspiring action.

Solution

Through large-scale public installations, Dysturb brought the reality of this humanitarian crisis to the streets, ensuring maximum visibility. Collaborating with photographers, artists, and field experts, with Dysturb, we created a visually striking and emotionally impactful campaign that underscored the urgency of SOS MEDITERRANEE’s work.

Results

Since 2016, SOS MEDITERRANEE has rescued over 41,000 people in distress at sea. This activation strengthened public awareness, increased fundraising efforts, and reinforced the universal maritime obligation to respond to distress signals.