MEKNASSIA
CLIENT
Meknassia
TYPE OF CLIENT
Superfood
CATEGORY
Brand Strategy, Branding, Website, Packaging, Social Media, Video
BRIEF
I partnered with Meknassia, a premium Moroccan honey and natural remedies brand, for a complete rebranding. The goal was to transform a small women-led beekeeping cooperative into a powerful, internationally positioned wellness brand that stands out in a market where 60% of honey is fake.
WHAT WE DID
The biggest challenge was balancing deep cultural authenticity with premium, contemporary appeal while staying true to the brand’s values of benevolence, ancestral respect, and hope. I started by immersing myself in Amina’s story. From there I developed the central positioning and built every element around it.
RESULT
The result is a cohesive, emotionally resonant brand that feels luxurious yet deeply human, exactly what Amina envisioned. Every visual, every word, and every detail now tells the same powerful story: true strength comes from kindness and roots.
WHAT’S NEXT STARTS HERE.
Get in touch at laetitia@lmcodesign.com