FRANCE-AMÉRIQUE MAGAZINE
CLIENT
France-Amérique Magazine
TYPE OF CLIENT
Media
CATEGORY
Strategy, Branding, Social Media, Campaign, Print
BRIEF
We aimed to refresh the magazine’s branding, expand its reach among younger readers, boost digital engagement, and increase advertising revenue. Maintaining its historical essence while ensuring relevance in today’s media landscape was key.
WHAT WE DID
Collaborating with Director Guénola Pellen and Anne-Lise Caillez Marketing Agency, we implemented a strategic rebrand. This included launching a mobile app, refining the magazine’s branding and website, updating layouts and content, and running targeted digital campaigns. We also partnered with illustrators and photographers to bring a fresh creative approach while balancing tradition with innovation.
RESULT
Our efforts led to a 372% increase in digital advertising revenue, a 30% recapture of lost subscribers, and a 24% growth in annual subscription revenue. The magazine also strengthened its presence within the North American Francophile community.
WHAT’S NEXT STARTS HERE.
Get in touch at laetitia@lmcodesign.com