FORAGE BEAUTY
CLIENT
Forage Beauty
TYPE OF CLIENT
Skincare
CATEGORY
Brand Strategy, Branding, Website, Packaging, Social Media, Campaign, Print
BRIEF
Our goal was to create a cohesive brand identity that aligned with Forage Beauty’s mission while ensuring a seamless launch strategy to introduce the first product: Regenerative Mask. To achieve this, we developed: Brand Strategy & Visual Identity – Defining Forage Beauty’s story, mission, and aesthetic, website creation, packaging design, social media assets and launch campaign coordination and design.
WHAT WE DID
With a focus on slow, intentional growth, we tailored every step of the process to fit the brand’s needs, making it accessible for a small business. The branding embraced natural textures, earthy colors, and sustainable materials, while the digital strategy ensured visibility and pre-orders ahead of the launch. We supported Haley at every stage, adapting pricing and strategy to help her scale at a comfortable pace.
RESULT
Successful launch with pre-orders. A fully aligned brand identity that reflects Forage Beauty’s ethos. Seamless integration of sustainability into every aspect, from compostable labels to eco-friendly packaging. A digital and social presence that introduced the brand to a engaged audience. © Photo by Bird
WHAT’S NEXT STARTS HERE.
Get in touch at laetitia@lmcodesign.com