THE AMERICAN INDIAN FOUNDATION

CLIENT

The American Indian Foundation of Paris

TYPE OF CLIENT

Museum

BRIEF

We set out to design a unique brand identity that honors American Indian culture while appealing to diverse audiences in Paris. The goal was to integrate French and European influences to localize the foundation’s presence and inspire deeper cultural understanding.

WHAT WE DID

We developed a bold and meaningful visual identity using earthy tones and symbolic imagery, such as the eagle and horse. Custom typography blends French and Amerindian elements, creating a unique aesthetic. A visual campaign was designed to highlight the richness of American Indian heritage while ensuring a strong connection to the Parisian audience.

RESULT

The final identity is distinctive, engaging, and culturally resonant. It stands out in Paris, educates the public, and provides a solid foundation for the organization to grow and connect with its community.

WHAT’S NEXT STARTS HERE.

Get in touch at laetitia@lmcodesign.com